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DVLUP helps developers become more successful.

Have fun. Earn Rewards. Build New Ideas.

DVLUP gives developers exclusive access to App Challenges, news, events, partner opportunities and more. Developers can earn points to redeem for Rewards, including promotional placements for their Apps.

DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can earn badges and experience points (known as “XP”) by completing quizzes and challenges related to application development. By creating high-quality applications, developers can also earn additional points and unlock even greater opportunities. For instance, developers can promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.

Originally, DVLUP was a comic book, and not called DVLUP. Some day we might share that story. But not today. DVLUP began as a pilot program in the United States and Canada in November 2012, and today is available in 51 countries including Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Denmark, Egypt, Estonia, Ethiopia, Finland, France, Germany, Ghana, Great Britain, Greece, Iceland, India, Indonesia, Ireland, Israel, Italy, Jordan, Kenya, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Tanzania, Thailand, Turkey, Ukraine, United Arab Emirates (UAE), USA, and Vietnam, with more countries being added regularly.